About
Welcome to
The Reyna Edit!
Hi! I’m Emma and I’m the founder of The Reyna Edit.
The Reyna Edit is dedicated to my passion towards beauty, design and content creation.
I love exploring all things about beauty, sharing makeup news and tips, as well as putting together wearable, modern makeup looks.
At the same time, I’m a qualified Jakarta based digital marketer and graphic designer that loves crafting beautiful brands and social media strategies to help small sized, modern businesses & fellow creatives shine.
The Journey
I decided to launch The Reyna Edit after closing a career chapter as a cake artist at Sugarbites By Emma (@sugarbitesbyemma)- where not only was I the baker and cake designer- but also the one who created it’s branding identity, systems & workflows all the way through to managing admin and marketing- the whole works.
I am also proud to have been able to grow an active social media community consisting of engaged clients and other cake artists to 100k+. Most of my business as a cake artist, I attribute to social media and so I know the power of connecting the dots between branding, business goals and social media strategy.
After a little hiatus following a period of burnout, I found that my love for makeup, creating, social media and graphic design reignited the spark in me. Behind all the creative endeavours I’ve involved myself in- it was the designing, strategic planning and implementation of it- that was really my powerhouse. It was where the magic happened.
And The Reyna Edit, which consists of my beauty content and Design + Creatives work- is the perfect way to combine all my passions, and help others (individuals or businesses) pursue their dreams.
When I’m not putting makeup on or working on branding projects, you can find me watching True Crime TV shows, cuddling with my pomeranian Zoey, and eating french fries with ice cream (it’s so good!).
I hope you will find what share in this blog and the services I offer, to be useful and inspirational to you.
You can reach out to contact me via e-mail at emma@thereynaedit.com